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Solar Powered Electric cars
By: Andre Cunningham, Hassan Zia, Alan Agarunov, Kobe Saquicela

The direct link to the presentation is here: https://docs.google.com/presentation/d/1gcvpKEHPQyBFqkuL5UPL5w_gD2bdUhPkgkII79DQjzc/edit?usp=sharing

Inspiration Behind the Idea

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Oil has been a major cause of war for the United States throughout history. Giving electric cars a new source of energy can cause us to put less effort for risking lives for a fuel source.

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Inspiration Behind the Idea

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Fossil Fuels is a known problem that has been caused due to the amount of cars on the road today. It is said that fossil fuels will run out in about 50 years but if the usage does not slow down, the Earth will most likely become uninhabitable.

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Inspiration Behind the Idea
We do not currently plan on removing the option to charge the car as solar panels can not be relied on 100%. Our goal is to shift more people to use electric cars since it will be a better option environmentally than petroleum and gasoline fueled engines.

Overview of the Car
The electric car with the solar panel is based off of a Tesla Model S. We plan to create a partnership with Tesla in order to use their cars legally. The solar panel will be placed on the roof of the Model S since this is where sunlight is most likely to shine on the car. The car will still be able to charge normally but the solar panels would also help charge the car when a charging station is not available leading to longer road trips and less worries.

Calculating the Costs
Tesla Model S……………….$76,000
This price comes from the retail of a Tesla Model S.
E20/435 Solar Panel…………$2,052
This price is not accurate as the E20/435 is a private sale with SunPower so knowing the true price would be very hard. The estimate is taken from a reviewer who has purchased an E20/435 from SunPower.
Extra wiring……………………$540
This price comes from wiring of a solar panel done at a house. This price could end up becoming cheaper since installing a solar panel on a car will most likely use less wiring.
This means the total cost of the car would be $78,592

In-depth Details for the Vehicle
The distance of the Tesla Model S can drive on a full charge of battery for 700 miles. This is without the use of solar panels.
The dimensions of rooftop for the Model S, where the solar panel will be placed, is 42” x 45”.
The car consumes 0.35 kWh (kiloWatt hour) per mile driven. The rest of the systems of the car (highly computerized car) will use an additional 0.2 kWh. The batteries in the car can hold a total of 80 kWh.

A closer view of the rooftop blueprint for a Tesla Model S

Tesla Model S With Solar Panel

In-depth Details for the Solar Panel
The solar panel that seems the the most efficient is the model E20/435 made by the SunPower company. The dimensions it holds are 20.2’’ by 40.6’’ which means it fits on the roof. This solar panel produces around 915 watt hours or 0.915 kilowatt hours. This means in a 24 hour time period, the solar panel will produce 21.96 kilowatt hours for the battery, which is 27.45% of the total charge the batteries can hold.

The solar panels can take the normal 700 mile trip and extend it by an extra 192.15 miles. Those extra miles can help someone reach their destination quicker knowing they do not need to look for a charging station.

A closer view of the blueprint showing the solar panel (Model E20/435) used on the car

Rebates
To encourage customers to buy and continually use our vehicles, we are announcing that we will offer rebates totalling the cost of charging 500kWh per 500kWh driven in the first year of ownership.
We will be offering up to $5,000 in cash-back rebates.

Timeline

Tesla Partnership
Plan to meet with Tesla in order to form a partnership with them to provide the vehicles
August 2019

Building the first warehouse
Plan to build the first warehouse dedicated for the solar powered electric cars in California,USA.
March 2020

Hiring of workers
Plan to sit down with many potential employees and see who would best fit with our company.
April 2020

Delivery of Tesla vehicles
This is when the partnership is secured and Tesla begins to send vehicles for solar panels to be installed onto them.
July 2020

Testing Phase
Plan to test any possible problems with the vehicles before official release.
Sept 2020

Release
Plan to announce the official release of our solar paneled vehicles.
2021

Marketing
For our marketing, we plan to push out our idea on advertisements on three different sources.
TV advertisements
Social media such as Twitter, Facebook, etc
Video streaming sites such as YouTube
These sites are very popular and will help get our innovation known quicker leading to a quick gain of support.

Marketing (cont.)

Our marketing campaign will involve a commercial of all of the harm and disasters that global warming has created. Scientists say that the Earth will run out of resources by 2050 if we do not slow down. Therefore, as our company creates awareness for a cleaner and more efficient environment, our car will be the perfect solution. In partnership with Tesla , we will gain new customers and investors throughout North America.

Marketing prices
The price of a TV advertisement varies depending on the length, date it airs (for example an ad around the super bowl can cost 40x more) and the channel it airs on. Our commercial will be a 30 second ad that quickly explains what our car can do, price, how it helps the Earth, etc. A 30 second ad on a local channel can cost $1500 at most but on a national channel it can go up to around $125,000.
For social media, a promoted post from a company costs around $200 – $400 a day which equals $48,000 – $96,000 a year.
For video streaming websites such as Youtube it works on a viewer system. The more people that view your ad, the more your bill comes out to be. Each view goes from 10 cents to 30 cents which means if you had 10,000 people watch your add you will be paying $1,000 to $3,000.

Marketing prices (cont.)
This means all together we can expect a price around $255,500 for marketing.
For television advertisement, our plan to to advertise it locally around the east and west coast for a cheaper option. Putting the ads in 25 states will cost us $37,500.
For social media, we plan to advertise around twitter, facebook and instagram for $198,000 since each website will cost us about $66,000 each a year.
For video streaming sites, we plan to mainly use YouTube and spend only up to $20,000.

Time and Work Force
Since we are partnering with Tesla, we would not have to hire workers to make the car for us. That is for Tesla to decide. The workers we will have to hire is for installing the solar panels and a marketing team. We will hire 5 people to work in the marketing team each with an hourly pay of $31.25. For the installation team, at first, will only hold about 20 people in 5 groups. Each person will work an hourly pay of $25.50. Both groups are expected to expand in size if sales go well.
The time of installing a solar panel to a car will depend on the work experience of the installation team with the time varying from hours to a day at most.

Future Plans
We currently have two plans for the future at the moment

1. Expanding warehouse
   We plan to install our first warehouse in California,USA but if sales go well we can build into factories, hire more people and expand out of North America into Asia.
2. Cheaper models
   As the Tesla Model S is a luxury car, many people might see this solar panel powered car to be very expensive but in the future we plan to build panels on cheaper models such as the Model 3 or we can receive money from Tesla to help us create our own car brand.

Sources
Dalton, A. (2016, November 04). Tesla added an all-glass roof to the Model S. Retrieved from https://www.engadget.com/2016/11/04/tesla-added-an-all-glass-roof-to-the-model-s/
Investigating The Lifecycle Impact Of Solar Panels. (2017, October 13). Retrieved from https://solarindustrymag.com/investigating-lifecycle-impact-solar-panels/
Oil, Conflict, and U.S. National Interests. (n.d.). Retrieved from https://www.belfercenter.org/publication/oil-conflict-and-us-national-interests
Singh, S. (2015, September 23). How long will fossil fuels last? Retrieved from https://www.business-standard.com/article/punditry/how-long-will-fossil-fuels-last-115092201397_1.html

Sources (cont.)
Model S | Tesla. (n.d.). Retrieved from https://www.tesla.com/models
FreeCleanSolar. (n.d.). Retrieved from https://www.freecleansolar.com/SunPower-435-Solar-Panels-s/4583.htm
Tesla Model S. (n.d.). Retrieved from https://www.the-blueprints.com/vectordrawings/show/5659/tesla_model_s/
How Much Does it Cost to Outsource Social Media Marketing? (2019, January 30). Retrieved from https://www.contentfac.com/how-much-does-social-media-marketing-cost/

Sources (cont.)
How Much Does YouTube Advertising Cost? (2019, March 04). Retrieved from https://www.bluecorona.com/blog/how-much-does-it-cost-to-advertise-youtube
Park, J., Handrick, L., Nugent, C., Lee, H., & Aland, M. (2019, February 21). Local & National TV Advertising Costs & How to Advertise 2017. Retrieved from https://fitsmallbusiness.com/tv-advertising/
Salary: Marketing. (n.d.). Retrieved from https://www.glassdoor.com/Salaries/marketing-salary-SRCH_KO0,9.htm
Solar Panel Installer jobs. (n.d.). Retrieved from https://www.indeed.com/q-Solar-Panel-Installer-jobs.html